With an academic background in Fashion Marketing and Creative Writing, Lauren Shirreffs started her career freelance writing for various publications, and hosting a popular column with an impressive monthly readership. In 2013, Lauren Shirreffs launched 2Social, Toronto’s celebrated creative agency, focusing specialty services in social media, digital marketing, and brand development. In a short time, 2Social housed an impressive roster of clients and has grown into the premier digital marketing agency it is today, with HQ in Toronto, and offices in Los Angeles.